1 hour | March 7, 2023

To the modern privacy professional, it may often seem that privacy law, guidance, and court rulings make it challenging to know how to comply. Data crossing borders, analytics, and the use of AI are commonplace in today’s enterprises, and that is unlikely to change no matter the regulatory environment.

Because of this, it is  more important than ever that privacy programs serve as more than a box-checking compliance exercise and shift toward data intelligence and governance programs that embed privacy policies, controls, and principles into both the culture of and technology used by the business at large. This enables the business to confidently use data in a way that is compliant, ethical, and trusted by default.

 

Key takeaways

• Why trust is quickly becoming a key strategic imperative
• The importance of first-party data collection
• How to mature your privacy program across the organization